Hopr named as AMTD leader in Gartner's "Hype Cycle for Endpoint Security, 2023"

Identify Friend or Foe In The Cloud

Never before has the cloud had an IFF system for message traffic. It does now.

Know who to trust in the Cloud

Identify Friend or Foe (IFF) is an essential combat aviation capability that is needed for messages traveling through the cloud.

Cloud-delivered malware is on the rise.

92% of organizations subjected to ransomware attacks suffered critical data loss in 2022. Attackers bypass inadequate legacy security controls to abuse business-critical cloud apps and deliver malware hidden in encrypted traffic.

Hopr's Solution

Harden scanned and trusted apps on deployment and 'mark' their messages on workload egress so that they are recognized as trusted when they arrive at their destination.

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Broken Commitment to Data Privacy

Digital businesses make strong data privacy commitments to their customers, yet break these commitments and degrade security when they intentionally remove TLS encryption to inspect messages for malware.

Hopr's Solution

Identify malware, even in TLS encrypted traffic, using an IFF system that segregates untrusted message traffic and removes it before delivery.

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Inline inspection does not find all malware.

New malware variants appear frequently and are designed to avoid detection. Voluminous amounts of untrusted and potentially malicious traffic travels through the cloud, presenting a “needle in the haystack” problem.

Hopr's Solution

Flip the search model and identify and allow trusted traffic to reach its destination. Everything else is untrusted traffic and is discarded just before it reaches its destination.

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Learn How IFF for the Cloud Stops Malware

Recognizing untrusted malicious message traffic is critical to security. Many solutions make it harder and more costly than it needs to be. Hopr's Identify Friend or Foe system for the cloud is simple and 100% effective.
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Valuable Benefits

Lower cyber risk
Failed SEE™ decryption ensures 100% of malware and untrusted messages are discarded as they reach an endpoint.
True Zero Trust
Workload identity trust is verified at each communication session. Trusted workloads transmit trusted messages.
Fast time-to-value
IFF capabilities and performance are immediate on deployment of sidecars with host workloads.
Lower costs
Cloud native consumption pricing reduces oversubscription; pay for what you use.
Simple deployment
Simple, DevOps friendly deployment of the IFF system in a sidecar
No code changes
Works with existing apps and APIs. No code modifications are needed.

Compelling Advantages

Automatically and simply identifies good message traffic from bad
Malware detection requires inline removal of TLS encryption and detail inspection
Decryption failures segregate untrusted and malicious message traffic
Decryption of TLS traffic cannot distinguish friend from foe. Both good and bad traffic reach the endpoint.
Verified identity trust and the SEE™ protocol ensure trusted messages are distinguishable in the cloud
There is no existing way to identify friend of foe in the cloud. It is a "needle in the haystack" problem.

Discover How AMTD is a Winning Defense

Schedule a 15-minute discovery call with one of our experts to discuss your use case and learn how Hopr's automated moving-target defense can prevent cyber attacks on your business.
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Gartner, Hype Cycle for Endpoint Security, 2023 Franz Hinner, Satarupa Patnaik, Eric Grenier, Nikul Patel, et al.., 1 August 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.